There are loads of different types of existing "marketing collateral" available for your business to use.
The tourism industry often has clips such as this one from Visit Snowdonia that features a destination.
In this clip, Dolgellau is being promoted, and indeed there are many local business posting the clip on social media. But thinking back to the post about "What, Who, Why, Where, When?" it is worth considering the way this will drive revenue to your business.