There are loads of different types of existing "marketing collateral" available for your business to use.
The tourism industry often has clips such as this one from Visit Snowdonia that features a destination.
In this clip, Dolgellau is being promoted, and indeed there are many local business posting the clip on social media. But thinking back to the post about "What, Who, Why, Where, When?" it is worth considering the way this will drive revenue to your business.
One thing that we are often asked by small businesses is how to use social media effectively. We understand It can be quite overwhelming to know what to post where. This is especially true if the business hasn't worked out exactly what it is the message that makes itself different.
A brilliant example that we like to use a lot is the Herdwick Shepherd on Twitter. This is a great example of using simple, engaging stories that help create an audience. Whether this is done with a strategy in mind...