One thing that we are often asked by small businesses is how to use social media effectively. We understand It can be quite overwhelming to know what to post where. This is especially true if the business hasn't worked out exactly what it is the message that makes itself different. A brilliant example that we like to use a lot is the Herdwick Shepherd on Twitter. This is a great example of using simple, engaging stories that help create an audience. Whether this is done with
Fortunately, most of us now carry a camera with us, and the quality of these are easily good enough to create some really eye catching content. The image to the right was captured on a mobile phone and is perfect to draw an audience in.